The selected Re:act 2023 University campaign for NSW.

  • Design a campaign for young drivers that raises awareness about safer speeds to reduce road crashes and trauma.

  • Research for this road safety campaign showed drivers aged 17-25 were more likely to change their driving behaviour if a passenger was with them, driving at a slower speed than if they were on their own.

  • The campaign has been designed to remind young drivers of a familiar phrase in a fresh way, choosing their driving behaviours as if they had a loved one in the passenger seat.

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