A digital class pet that’s cute enough to prevent myopia.
-
Inspire smartphone and tablet users to break the habit that’s causing myopia.
-
Almost half of Australian parents don’t know what causes myopia, but with myopia rates on the rise globally it’s more important than ever to be proactive about protecting our next generation's vision.
Through research, it was found that the most crucial stage to prevent myopia is between the ages of 5-8.
-
MyOpi is a digital class pet designed to inspire behavioural change and prevent the onset of Myopia during early childhood, before our habits cause irreversible damage.
Opis aren’t just cute, their rewarding evolutions motivate kids to balance their current indoor habits with more time spent outdoors, reducing their risk of developing myopia and fostering healthy eye habits for a lifetime while having fun!
Credits
Creative Direction - Ella Randall
UI - Ella Randall
Branding - Ella Randall
Video - Jolie Zhang
Motion - Jolie Zhang
Sound FX - Stephanie Lu
Illustration - Stephanie Lu