Research the opportunities and challenges of a chosen area of design practice. Then, create a design manifesto that communicates your vision/aspirations for the area of professional practice.

At the time, I was working in corporate sustainability reporting and wanted to share the ideas and insights I’d developed on greenwashing in my time doing this work. When initially conducting research, I realised early on that greenwashing has seemed to plague a range of creative industries, not just report design.

I decided that the most effective way to communicate my ideas was to create a short and sharp reel that jumps to the point. Since sharing the post across LinkedIn, I’ve been able to start valuable conversations with industry professionals on these issues.