New identity for Gather Wellness Studio
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To establish a freshened identity for Gather, a yoga and pilates studio with a diverse and inclusive service offer.
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After visiting the studio and getting to know the owner, Lis, it was clear that the space doesn't just offer an expansive range of classes. Rather, it offers its visitors a sense of community, support, comfort and balance after each visit.
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To bring the energy of the studio to life, the brandmark stands for the beauty that’s found in the act of gathering. The letters represent the groups of people that are embraced by the four walls of their inclusive and welcoming space. And the use of vertical motifs extends meaning to the physical, mental and emotional strength that the space offers its visitors.